Sales. Startups. Building businesses.

A founder’s mindset.
A focus on growth.

I’m Jeff. I’ve built a software business from the first customer to $1M+ in annual recurring revenue. Today, I’m a Senior AE 2 at Carta.

Explore my experience
Based in New YorkCurrently at Carta
Portrait of Jeff McKinnon
Jeff McKinnonFounder & sales professional

A few numbers
behind the work

Across Carta & The.com

121%

of quota at CartaQ2 2026

$1M+

ARR built from zeroThe.com

15+

people on the team I builtThe.com

01 / Experience

From building a company
to growing customer relationships.

01

Carta

Senior AE 2

May 2024 to present

Sales at the intersection
of software and private equity.

My work at Carta involves private equity firms and their portfolio companies, helping CFOs and deal teams evaluate software for portfolio analytics, valuations, and operations.

I build customer relationships and develop opportunities across firms and their portfolios. In Q2 2026, I finished at 121% of quota.

Enterprise salesPrivate equityCustomer relationships
02

The.com

Co-founder &
Chief Revenue Officer

January 2017 to November 2023

Built from zero.
Learned by doing.

I co-founded The.com and owned the commercial side of the business: sales, go-to-market strategy, and P&L. We grew from zero to $1M+ in annual recurring revenue.

Along the way, I generated $20M+ in enterprise pipeline, closed customers including Nike, Pepsi, Red Bull, and Domino’s, and built a team of more than 15 across sales, marketing, and operations.

I also put the operating fundamentals in place: forecasting, KPI dashboards, and a regular rhythm for making decisions with the team.

Selected customers

Nike · Pepsi · Red Bull · Domino’s

02 / Perspective

I’ve been on both
sides of the build.

As a founder, I’ve owned the whole business. As a seller, I focus on the customer in front of me.

That experience connects the work I do: understanding what customers need, translating it into revenue, and building the systems that help a team deliver.

Based in
New York, NY
Education
B.A. Economics
University of Colorado Boulder

03 / Get in touch

Good businesses start
with a conversation.

For opportunities, partnerships,
or a conversation about building.

Connect on LinkedIn